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Director of Product Marketing,
Business Objects

"We help provide access to critical information to better service partners, streamline supply processes and leverage relationships with partners for greater business return. "

Excerpts from an exclusive interview with Techieindex

1. How is Business Objects planning to focus on the Global 2000 companies and other packaged application software vendors who have a proactive strategy to reach customers, prospects, partners, and employees using the Internet especially in a global economy that has not yet shown signs of picking up from the slump it has been in for the past two years?
Global 2000 leaders understand that they can use information and the Internet to service customers better, drive cost out of the business and improve their business performance and velocity. This is the fundamental value proposition of Business Intelligence software - helping organizations of all sizes to more effectively track, understand and manage their business. Business Objects will continue to add capability to our best-of-breed BI stack, including the next major release of our product later this year, and help our global customer base of more than 17,000, utilize enterprise BI to see rapid business return.

2. Business Objects choose to integrate with PeopleSoft Enterprise Management. What are the advantages it offers the PeopleSoft EPM customers in terms of rapidly performing advanced analysis of their EPM data to gain the insights necessary to improve the performance of their business?
Business Objects' integration with PeopleSoft means that users will be able to better access, analyze and share key information about their business performance. This will allow them advanced capability to do analysis on all the factors related to the performance of the organization and provide additional insight to help them to act quickly and improve business performance. This also helps the customer see additional return from their investment in PeopleSoft and it gives them a real jump-start on implementation.

3. What are the benefits Business Objects EPM offers to enterprise organizations in terms of organizational performance? How is Business Objects planning to leverage the Business Objects EPM to enhance its market share at a time of increased competition and a slackened global economy?
EPM from Business Objectives enables organizations of all sizes the ability to improve their performance by helping them close the loop between corporate strategy and goals and actual business performance. We give customers the capability to connect goals to metrics to owners across every area of the organization. With everyone from the CEO to the line-level managers connected, they have the ability to monitor metrics, analyze and understand impact as well as drive faster and smarter decisions.

4. Global 2000 companies are increasingly trying to connect with their customers, prospects, partners and employees over the Internet. The adoption of the Internet and web technologies have created new opportunities for organizations to add value to their existing enterprise applications. How will Business Objects solutions manage in delivering their information delivery needs?
Business Objects has been a leader in helping our customers extend their BI deployments outside the enterprise to customers, suppliers and partners through the BI extranet. We help provide access to critical information to better service partners, streamline supply processes and leverage relationships with partners for greater business return. The result is significant business impact while leveraging customer investment in existing systems and integration with existing portals and Internet infrastructure.

5. What is the BusinessObjects Dashboard Manager and who are its target customers? What are its salient features and benefits to enterprise organizations besides helping them in implementing enterprise performance management (EPM), the strategic application of business intelligence to improve organizational effectiveness?
Dashboard Manager lets companies build and deploy dashboards, scorecards, and alerts across the enterprise. The target customers are companies who wish to take another step towards performance management across the organization. Dashboards and scorecards built using Dashboard Manager increase the visibility and alignment to corporate strategy and can support any management methodology.(Six Sigma, etc) Users can measure and manage their metrics through one single interface as well as receive alerts for management by exception.

6. Business Objects Data Integrator 6.0, the fusion between ETL and Enterprise class Business Intelligence enables users of BI tools and analytic applications to be insulated from disruptive changes in source data by their ETL tool, while at the same time they can get the up to date information they need delivered in real time. What does it deliver to enterprise in terms of performance, architecture, ease of use and administration?
Business Objects Data Integrator provides the critical access to underlying source systems that a Business Intelligence solution spanning multiple departments relies upon. Rich access to metadata from ERP, SCM, and CRM systems as well as legacy, mainframe, and technology interfaces enable Data Integrator to extract, transform, and load data in both batch and real-time to BI tools, analytic applications, and management dashboards. Data Integrator 6.0 provides a tight link between all of the components of our BI stack providing organizations with a lower TCO and faster ROI from existing operational systems, and end users with the right information at the right time.

7. Recently Business Objects announced Reseller agreement with Advizor Solutions, Inc. How does Business Objects view partnerships and alliances in providing end users with optimal solutions and creating advantages in terms of increased ROI and enhanced productivities to enterprise organizations? What are the different kinds of partnerships Business Objects forms?
Business Objects views partnerships as a way to provide extended solutions to our customers. We form strategic partnerships and technology partnerships depending on the relationship, strategy and technology synergy and we carefully choose partners that will add value to our customers. For example, the Visual Insights partnership allows customers to deploy advanced visualization to their users through dashboards and scorecards built using BusinessObjects Dashboard Manager.

8. Business Objects has come a long way since its inception and has just been thru the industry's most bleak period. What are they planning for the future in terms of increasing their core area of technology and embracing newer technology that complements and supplements its existing range of products and solutions?
Business Objects will continue to execute on a successful build and buy strategy based on best-of-breed technology while being open to all source data. This will include new additions to our enterprise suite of analytic applications, new collaboration capability for guided analysis and group decisions, and the upcoming release of our enterprise BI product. This will build on our recent announcements of BusinessObjects Dashboard Manager and BusinessObjects Data Integrator 6.0 to help business drive performance.

9. Which country do you think now has the most potential to absorb the Business Intelligence Market or where do you plan to expand services to? Which are the virgin territories that have the potential to explore the benefits of the BI technology?
We see the Business Intelligence market continuing to grow across the globe, but we are seeing significant new market opportunities in Asia
Overall, we are at the front end of a trend toward a strategic approach to business intelligence across the enterprise to drive improved performance and optimize efficiency. Leading companies now understand that having an enterprise approach to BI can yield rapid ROI. As the leader in the market, we see significant opportunity to help organizations drive this return by standardizing on Business Objects.

Business Objects is the world's leading provider of e-business intelligence (e-BI) solutions. The company coined the term e-business intelligence in 1998 to describe the intersection of business intelligence and the Internet. Using e-business intelligence, organizations can access, analyze, and share information in intranet, extranet, and e-business environments. In intranets, the company's products provide employees with information to make better business decisions, and are used in environments ranging from workgroups of 20 users to enterprise deployments exceeding 20,000. In the extranet environment, the company is pioneering the use of e-BI in applications that allow organizations to build stronger relationships by linking customers, partners, and suppliers via the Internet. In addition, the company' s products can improve the performance of an e-business by providing reporting and analysis against the ever-expanding amount of transaction and profile data that is collected each day throughout the World Wide Web.


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