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The CRM Handbook: A Business Guide to Customer Relationship Management |
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Author : Jill Dyche |
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Publisher : Addison-Wesley Pub Co. |
Description : Discusses crucial factors in the use of Customer Relationship Management to compete in today' s marketplace. Features case studies of companies that have successfully implemented CRM, and coverage of the context of the popular CRM buzzwords used today. Softcover. DLC: Customer relations--Management.
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ISBN : 0201730626 |
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Published Date : 2001-08-09 |
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Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality |
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Author : Stanley A. Brown, Moosha Gulycz |
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Publisher : John Wiley & Sons |
Description : Shows you how to apply a balanced scorecard approach to your customer care initiatives. Hands-on guide provides you with the tools and techniques to measure and monitor, not for control purposes, but to help you make your vision of CRM a reality.
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ISBN : 0470831618 |
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Published Date : 2002-03-01 |
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Handbook of Information Security Management |
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Author : Micki Krause, Harold F. Tipton |
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Publisher : CRC Press LLC |
Description : This book is an important reference used by candidates preparing to take the exam for the Certified Information System Security Professional.
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ISBN : 0849399475 |
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Published Date : 1998-02-06 |
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Accelerating Customer Relationships |
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Author : Ronald S. Swift |
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Publisher : Prentice Hall PTR |
Description : Accelerating Customer Relationships: Using CRM and Relationship Technologies.
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ISBN : 0130889849 |
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Published Date : 2000-09-18 |
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