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Content Management Bible
Author : Bob Boiko
Publisher : John Wiley & Sons
Description :

As the Information Age dawns, the information at our disposal expands haphazardly. The Content Management Bible answers these key questions about the system readers might employ to control the expansion of information.


ISBN : 076454862X
Published Date : 2001-12-15

The CRM Handbook: A Business Guide to Customer Relationship Management
Author : Jill Dyche
Publisher : Addison-Wesley Pub Co.
Description : Discusses crucial factors in the use of Customer Relationship Management to compete in today' s marketplace. Features case studies of companies that have successfully implemented CRM, and coverage of the context of the popular CRM buzzwords used today. Softcover. DLC: Customer relations--Management.
ISBN : 0201730626
Published Date : 2001-08-09

Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality
Author : Stanley A. Brown, Moosha Gulycz
Publisher : John Wiley & Sons
Description : Shows you how to apply a balanced scorecard approach to your customer care initiatives. Hands-on guide provides you with the tools and techniques to measure and monitor, not for control purposes, but to help you make your vision of CRM a reality.
ISBN : 0470831618
Published Date : 2002-03-01

Accelerating Customer Relationships
Author : Ronald S. Swift
Publisher : Prentice Hall PTR
Description : Accelerating Customer Relationships: Using CRM and Relationship Technologies.
ISBN : 0130889849
Published Date : 2000-09-18

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