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Magic Quadrant for E-Commerce

Source :   IBM Corporation

By IBM

 

 

 


 

 

 

The consumerization of online technologies is creating a demand for rich Internet experiences with user-generated content. Today's buyers desire Web sites to speed up the process of finding a product, enable comparisons of products, provide tools to help buyers understand the product, and have community-based information to help them to make the final buying decisions - all with knowledge of "who" they're serving across multiple points of interaction. Online sales have become a rich interaction - that is, "me focused" - and is part of the large Web and CRM strategy called e-CRM.

 


 

 

 


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